A blog about digital marketing, strategy, and design
If you’re currently a designer, stop being a designer. Be a design expert. If you’re an entrepreneur or business owner, take a close look at your brand. What does your design say about your business?
Want to see a 200-300% swell in response rates and engagement? Add brand awareness to your marketing arsenal.
Being marketable comes before marketing. Many beginners start with the low-barrier world of online marketing. But is this the right place to start?
Sometimes it’s difficult to articulate your service in a memorable way. Using analogies can help add clarity to what you do and help people understand.
Nothing beats brainstorming for coming up with fresh ideas and refining concepts. Brainstorming is a terrific technique to ensure that ideas are complete and interesting.
Front-loading is like blitzing. The idea is to go bananas at the beginning of a project and rush it. Rather than saving your long hours for a deadline push, you do them first.
The Discovery phase is the first step in the redesign process. It sets the tone for your entire project and affects all aspects of your redesign.
I recently sent a promotional email to my mailing list. The results were remarkable. It wasn’t just effective, it was over-the-top successful. It was an uber email.
A lot of us small business owners share the same desire. We want to grow our businesses. We want scalability. Here’s an example of what not to do.
Asking for referrals can feel uncomfortable. And there are no surefire, winning strategies. But here’s a suggestion: ask for referrals at least twice.
Finishing a task takes as long as you give it. How much time do you need? Less than you think.
Quality control and creativity can be at odds. So when’s the best time to edit? It’s best to edit as you go and give yourself time for QC near the end.