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Escape Velocity

A simple blog about design and digital marketing

The Power of Brainstorming

The Power of Brainstorming

Nothing beats brainstorming for coming up with fresh ideas and refining concepts. Brainstorming is a terrific technique to ensure that ideas are complete and interesting.

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Asking Clients for Referrals

Asking Clients for Referrals

Asking for referrals can feel uncomfortable. And there are no surefire, winning strategies. But here’s a suggestion: ask for referrals at least twice.

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The Highs and Lows of Hiring Freelancers

The Highs and Lows of Hiring Freelancers

Over the past couple of years, I’ve hired about twenty freelancers to help with website content creation, design and development. They’ve added expertise and additional resources when I’m juggling multiple projects. Hiring freelancers has worked out fairly well. Most freelancers have been good with a couple of all-stars (and one or two duds).

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A Simple Business Plan Alternative

A Simple Business Plan Alternative

I don’t have numbers in front of me, but I’m guessing that most freelancers, entrepreneurs and small business owners don’t write a business plan before getting started. I certainly didn’t have a plan when I started freelancing. I didn’t write a proper business plan until I took my freelance design business from on-the-side to full-time.

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