A simple blog about design and digital marketing
Sometimes it’s difficult to articulate your service in a memorable way. Using analogies can help add clarity to what you do and help people understand.
Nothing beats brainstorming for coming up with fresh ideas and refining concepts. Brainstorming is a terrific technique to ensure that ideas are complete and interesting.
Front-loading is like blitzing. The idea is to go bananas at the beginning of a project and rush it. Rather than saving your long hours for a deadline push, you do them first.
The Discovery phase is the first step in the redesign process. It sets the tone for your entire project and affects all aspects of your redesign.
I recently sent a promotional email to my mailing list. The results were remarkable. It wasn’t just effective, it was over-the-top successful. It was an uber email.
A lot of us small business owners share the same desire. We want to grow our businesses. We want scalability. Here’s an example of what not to do.
Asking for referrals can feel uncomfortable. And there are no surefire, winning strategies. But here’s a suggestion: ask for referrals at least twice.
Finishing a task takes as long as you give it. How much time do you need? Less than you think.
Quality control and creativity can be at odds. So when’s the best time to edit? It’s best to edit as you go and give yourself time for QC near the end.
Freewriting is a great tool to prevent writer’s block. Learn how consistent freewriting develops the habit of creativity (and beats writer’s block).
Over the past couple of years, I’ve hired about twenty freelancers to help with website content creation, design and development. They’ve added expertise and additional resources when I’m juggling multiple projects. Hiring freelancers has worked out fairly well. Most freelancers have been good with a couple of all-stars (and one or two duds).
I don’t have numbers in front of me, but I’m guessing that most freelancers, entrepreneurs and small business owners don’t write a business plan before getting started. I certainly didn’t have a plan when I started freelancing. I didn’t write a proper business plan until I took my freelance design business from on-the-side to full-time.