Escape Velocity
A simple blog about digital marketing and strategy
Flex Your Marketing Muscles With Smart Branding
Brand-centric content removes the guesswork, writer’s block, and confusion of scattershot marketing. It adds focus to your outreach, simplifies execution, and helps people remember your special sauce.
3 Ways to Demystify Customer Referral Marketing
If you run a service business, you’re well aware that word-of-mouth referrals are your main source of new business. So why not craft a simple customer referral marketing strategy?
Defining Your Brand at a Glance
Defining your brand helps focus your business. Branding is the story of you and helps you connect with your customers.
Good Design Doesn’t Fix Bad Strategy
Good design makes a significant impact. You can create rich messages with design by leveraging branding, marketing strategy, & visual communication.
5 Lethal Landing Page Mistakes (and How to Fix Them)
There are easy ways to improve landing pages, increase conversion, and lower your cost per lead. Small improvements in landing page performance lead to significant increases in ROI.
3 Reasons Why Photoshop and Design Are Different
The problem is this: people associate graphic designers with the tools they use. And that devalues the designer (and Design at large). Just because you can use Photoshop and mash pixels, doesn’t mean you’re a designer.
30 Tips to Boost Website Conversions
You don’t have to start over! You can apply content upgrades and user experience enhancements to your existing website for better results in no time.
How to Drive Traffic (Without Wasting Time on Outdated SEO)
On-page SEO and technical optimization aren’t crucial to rankings anymore. It’s no longer about individual keywords. But having a keyword strategy is still as relevant as ever.
Search vs. Social: Which Drives Better Traffic?
When it comes to content marketing, I’d recommend social media over search. Personally, I get way better engagement via social. Sure, lots of Google visitors to your website is nifty. But if they don’t convert into customers or engage with your content, what’s the point?
Supercharge Your Marketing with the 80/20 Rule
I love the 80/20 rule. It’s a time-tested principle that feels so warm and fuzzy in the business world. Knowing that I can supercharge my results by doing fewer things is fantastic.
Successful Project Failures
Project failures: I’d prefer to learn from insight rather than negative experiences. But there is merit to the value of some failures.
3 Hidden Values of Good Design
If you’re currently a designer, stop being a designer. Be a design expert. If you’re an entrepreneur or business owner, take a close look at your brand. What does your design say about your business?