A simple blog about digital marketing and design
Good design makes a significant impact. You can create rich messages with design by leveraging branding, marketing strategy, & visual communication.
The problem is this: people associate graphic designers with the tools they use. And that devalues the designer (and Design at large). Just because you can use Photoshop and mash pixels, doesn’t mean you’re a designer.
There are easy ways to improve landing pages, increase conversion, and lower your cost per lead. Small improvements in landing page performance lead to significant increases in ROI.
You don’t have to start over! You can apply content upgrades and user experience enhancements to your existing website for better results in no time.
On-page SEO and technical optimization aren’t crucial to rankings anymore. It’s no longer about individual keywords. But having a keyword strategy is still as relevant as ever.
When it comes to content marketing, I’d recommend social media over search. Personally, I get way better engagement via social. Sure, lots of Google visitors to your website is nifty. But if they don’t convert into customers or engage with your content, what’s the point?
I love the 80/20 rule. It’s a time-tested principle that feels so warm and fuzzy in the business world. Knowing that I can supercharge my results by doing fewer things is fantastic.
Project failures: I’d prefer to learn from insight rather than negative experiences. But there is merit to the value of some failures.
If you’re currently a designer, stop being a designer. Be a design expert. If you’re an entrepreneur or business owner, take a close look at your brand. What does your design say about your business?
Want to see a 200-300% swell in response rates and engagement? Add brand awareness to your marketing arsenal.
Being marketable comes before marketing. Many beginners start with the low-barrier world of online marketing. But is this the right place to start?
If you run a service business, you’re well aware that word-of-mouth referrals are your main source of new business. So why not craft a simple customer referral marketing strategy?