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About Rob

Strategic. Experienced. Versatile.

Rob Knapp with Pennie in Scottsdale, AZ

Hello. I’m a freelance Creative Director and Marketing Strategist living in sunny Phoenix, Arizona.

I have over two decades of professional creative experience in print and digital. Clients hire me to create campaigns, email templates, marketing assets, branding, websites, landing pages, print collateral, and more.

My style is bold, clean, and classic.

What’s my process?

My creative process is refreshingly uncomplicated. I believe the solution to any problem is present in the problem itself. So, I take care to fully grasp creative challenges without making assumptions or jumping to conclusions.

I ask questions and do my homework. I spend equal time analyzing the problem, uncovering solutions, and executing the design. My overall process is linear but I work in iterations toward the end.

Discovery

I fully invest in understanding your brand, business goals, objectives, audience, competitive landscape, and expectations.

At the beginning of your project, I’m a bit methodical with detailed lists and visual references. This research is vital for brainstorming and generating ideas.

Concepts

Once I’m certain that I understand your needs, I sprinkle in creativity, intuition, and imagination.

My goal is to present original strategies without leaning on shortcuts, personal biases, or old habits. Tangible ideas should support every developing creative decision.

Execution

I’m not going to say that execution is easy. However, the production process is a whole lot easier when decisions have meaning behind them.

While creating, I consistently revisit the discovery and concept documents to ensure that we’re always moving in the right strategic direction.

What are my keys to creativity?

Listening

High-quality solutions stems from problem-solving in the creative process. I can’t get there if I don’t understand the problem. Asking good questions and closely listening are crucial to arriving at the best solution for your project.

Collaboration

Two heads are better than one. Brainstorming and problem-solving are most fruitful when clients are actively involved. I welcome and encourage collaboration at any stage of the creative process.

Communication

Who hasn’t experienced a couple of bumpy projects in their career? The main culprit is typically lack of communication, which causes delays. Consistent communication helps manage expectations, maintain momentum, and meet deadlines.

Strategy First

The strategic aspects of my creative process take time. There are no shortcuts. I can’t guarantee a refined solution if there’s little time to think. If you value productivity speed over strategy and quality, we might not be the best match.

Authentic Marketing

Stand out from the crowd and grow your business with a laser-focused marketing strategy. In less than 15 minutes, you'll learn exactly how to achieve consistent, predictable results.