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Defining Your Brand at a Glance

Defining Your Brand at a Glance

by Rob Knapp | Tools and Techniques

Defining your brand helps focus your business. Branding is the story of you and helps you connect with your customers.

3 Reasons Why Photoshop and Design Are Different

3 Reasons Why Photoshop and Design Are Different

by Rob Knapp | Tools and Techniques

The problem is this: people associate graphic designers with the tools they use. And that devalues the designer (and Design at large). Just because you can use Photoshop and mash pixels, doesn’t mean you’re a designer.

Quality Control: Creativity’s Nerdy Friend

Quality Control: Creativity’s Nerdy Friend

by Rob Knapp | Tools and Techniques

Quality control and creativity can be at odds. So when’s the best time to edit? It’s best to edit as you go and give yourself time for QC near the end.

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Strategy Guide

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Fresh Posts

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  • Customer Referral Marketing3 Ways to Demystify Customer Referral Marketing
  • Glasses showing background in focusDefining Your Brand at a Glance
  • Flat lion illustration with grain and paper texturesGood Design Doesn’t Fix Bad Strategy

Email Design Tips

Elevate your email marketing strategy with smart design techniques.

→ Email Marketing Design | Five Design Tips for More Engagement

Strategy Guide

Stand out from the crowd and grow your business with a laser-focused marketing strategy.

In less than 15 minutes, you’ll learn exactly how to sharpen your strategy.

→ Authentic Marketing for Health & Wellness Brands by Rob Knapp

About Rob

I’m a Visual Designer and Marketing Strategist in sunny Phoenix, Arizona.

I have over two decades of professional design, interactive, marketing, and advertising experience (and offer a wide range of print, digital, and illustration services).

Contact Rob

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