Don’t get lost in the technical weeds. Improve your funnel strategies for less expensive ads, more landing page traffic, higher conversion rates, more qualified leads, increased sales, and better customers.
If you run a service business, you’re well aware that word-of-mouth referrals are your main source of new business. So why not craft a simple customer referral marketing strategy?
There are easy ways to improve landing pages, increase conversion, and lower your cost per lead. Small improvements in landing page performance lead to significant increases in ROI.
On-page SEO and technical optimization aren’t crucial to rankings anymore. It’s no longer about individual keywords. But having a keyword strategy is still as relevant as ever.
When it comes to content marketing, I’d recommend social media over search. Personally, I get way better engagement via social. Sure, lots of Google visitors to your website is nifty. But if they don’t convert into customers or engage with your content, what’s the point?
I love the 80/20 rule. It’s a time-tested principle that feels so warm and fuzzy in the business world. Knowing that I can supercharge my results by doing fewer things is fantastic.
