Design rationale for native advertising
Brand Messaging
- Core: website redesign
- Concern: too expensive
- Solution: costs less than development and marketing
- Desire: competitive advantage
- Want: attractive new website, web designer
- Twist: redesign, not Web design
- Hype: #MoreUpside, elevation through optimization
Redesign. Not Web Design.
An attractive website is your competitive edge. Need more upside? Redesign costs less than marketing a new site. Skip the costs of development and marketing.
Invest in redesign today.
Visual Gestalt
- Context: tablet, mobile device implies technology and mobile-friendly, responsive design
- Attention: focal point image is diagonal and more vibrant than the background, juxtapose natural setting with technology
- Trust: blue color scheme, professional photography, understated CTA, polished aesthetics
- Symbolism: competitive edge + upside = mountain top, no person because the leader doesn’t see anyone when arriving first
Revitalized: Positive transformation, butterfly variation
