Flex Your Marketing Muscles With Smart Branding
Brand-centric content removes the guesswork, writer’s block, and confusion of scattershot marketing. It adds focus to your outreach, simplifies execution, and helps people remember your special sauce.
How to Prevent “Badvertising” Using Smart Branding
Want to see a 200-300% swell in response rates and engagement? Add brand awareness to your marketing arsenal.
A Good Website is like a Healthy Body
Sometimes it’s difficult to articulate your service in a memorable way. Using analogies can help add clarity to what you do and help people understand.
Small Business Branding: Big Idea and Hedgehog Concept
If you’re like me, you might be a little uncomfortable defining yourself and declaring exactly what makes your business unique. That’s OK, it’s normal to have some difficulty paring down your brand. But here’s the good news: branding isn’t all about defining your current situation.
Fortune in the Feedback
Branding is a big, fuzzy topic. You can find endless definitions of branding with limitless examples of tactical branding exercises. Over the years I’ve tried to move away from the fuzziness. I’ve made an effort to condense my brand into a single document.
