Strategic. Versatile. Experienced.
Hello. I’m a freelance visual designer living in sunny Phoenix, Arizona. I have over two decades of professional design experience in print and digital. Clients hire me to design digital marketing assets, websites, print collateral, branding, and more.
My design style is bold, clean, and classic.
What’s my process?
My design process is refreshingly uncomplicated. I believe the solution to any design problem is present in the problem itself. So, I take care to fully grasp design challenges without making assumptions or jumping to conclusions.
I ask questions and do my homework. I spend equal time analyzing the problem, uncovering solutions, and executing the design. My overall process is linear but I work in iterations toward the end.
I fully invest in understanding your brand, business goals, objectives, audience, competitive landscape, and expectations. At the beginning of your project, I’m a bit methodical with detailed lists and visual references. This research is vital for brainstorming and generating ideas.
Once I’m certain that I understand your needs, I sprinkle in creativity, intuition, and imagination. My goal is to present original strategies without leaning on shortcuts, personal biases, or old habits. Tangible ideas should support every developing design decision.
I’m not going to say that execution is easy. However, the production process is a whole lot easier when decisions have meaning behind them. While designing, I consistently revisit the Discovery and Concept documents to ensure that we’re always moving in the right direction.
What’s my “Why?”
Why I specialize in design, marketing, and branding for smaller businesses:
Small businesses and professional service providers are more compelling and charming than corporate clients. I prefer to work with interesting, energized people who are passionate about their special contributions.
Small businesses have natural character. Corporate brands try to formulate, dream up, and concoct what small businesses already have. Why fake it when you can work with the genuine article?
Small businesses tend to be quirkier. There’s a certain uniqueness that makes them recognizable as “not corporate.” They’re not homogenized or sanded down. Small business brands have rough, interesting edges that make them special and memorable. It’s this one-of-a-kind personality that makes the work more attractive and rewarding.
Small business owners empower me to enhance their brands. They do this in ways that aren’t possible with corporate accounts. I’m just more valuable to smaller clients.
And in my opinion, helping small business owners is a worthy pursuit. Helping corporations get just a little better? No thanks. I’d rather improve the marketing success of ethical small businesses.
Almost every small business needs help with brand messaging. They just don’t know it yet. Brand messaging is a difference maker. It’s that one special thing that separates successful campaigns from wasted marketing exercises. Helping small businesses with messaging is one of the most valuable skills I bring to the table. Focused copywriting = power.
The Ultimate Strategy
Stand out from the crowd and grow your business with a laser-focused marketing strategy. In about 10 minutes, you’ll learn exactly how to sharpen your strategy.